Hilton Head using ad funds to counter down economy

HILTON HEAD,SC - HILTON HEAD ISLAND, S.C. (AP) - There has been no hurricane or tsunami, but tourism officials on South Carolina's Hilton Head Island are spending disaster recovery money on advertising to lure travelers.

Officials say they are acting because the economy is a disaster.

The Island Packet reports town council has authorized the local chamber of commerce to spend $300,000 from a disaster recovery fund, saying the poor economy justifies using the money now.

The chamber will spend the money on electronic billboards in Atlanta and on Web sites offering luxury products.

Information from: The Island Packet, http://www.islandpacket.com

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