LOS ANGELES (WCSC) - The Parents Television Council, a decency group that targets the entertainment industry, issued Monday a warning letter to the 300 advertisers of CBS' new show "$#*! My Dad Says," stating they would release the names of the advertisers unless they back away from the time slot.
The show is scheduled to air at 8:30 p.m. on Thursdays, sandwiched between "Big Bang Theory" and perennial powerhouse "CSI".
The group is following up on a May threat to out advertisers, vowing to "wage an unrelenting campaign against every local advertiser sponsoring the program," said PTC President Tim Winter.
"Unless or until CBS chooses a different title for this program, we are urging advertisers to avoid sponsoring such an abomination purported to be lighthearted fun. The advertisers have two options. Either they can be complicit in the effort to serve up excrement in front of children and families, or they can choose not to associate their products and services with excrement," Winter said in Monday's statement.
Winter says it wants to hear from the 300 advertisers by August 15 of their plans to back away from the advertising time slots, or the decency group "will inform our members and the public which advertisers want viewers to associate their corporation with excrement."
CBS has said the content of the show will not be profane in any way. CBS is unlikely to change the show's title as the network as had several run-ins with PTC in the past over content in "Big Brother," "Survivor" and episodes from the Showtime series "Dexter" which were aired during the writers' strike.
$#*! My Dad Says stars William Shatner, who plays a three-times divorced, retired military doctor who lets his out-of-work son return home as long as he follows the rules. "But Ed has a secret plan -- a second chance to be the father he never was -- it if doesn't kill them both first," says the show's promotional page.
The show is based on a Twitter account, and now a book, by the same name. The Twitter account has more than 1.5 million followers and the book, released in May, is in the Top 100 at Barnes and Noble. The two are authored by Justin Halpern who lives with his father and tweets his life lessons for humorous posterity.