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Blackbaud reports continued growth in charitable giving - Live5News.com | Charleston, SC | News, Weather, Sports

Blackbaud reports continued growth in charitable giving to nonprofits

DANIEL ISLAND, SC (WCSC) -  Blackbaud announced Tuesday the release of a report focused on fundraising trends based on monthly findings from The Blackbaud Index.

"With the elections behind us, and the economy and markets improving, fundraising results have started to stabilize," said Chuck Longfield, Blackbaud's chief scientist and creator of The Blackbaud Index. "The Blackbaud Index of Charitable Giving has shown positive growth for four consecutive months, however, the U.S. is still a long way from putting its economic house in order. I expect 2011 to continue the trend of the past 4 months with slow but steady improvement across most industries and organizations."

The Blackbaud Index of Charitable Giving and The Blackbaud Index of Online Giving are updated on the 15th of each month and are based on a three-month moving average of year-over-year percent changes in charitable giving. They represent the most comprehensive and timely sources of charitable giving available.

The Blackbaud Index of Charitable Giving
The Blackbaud Index of Charitable Giving reports that overall giving remained relatively flat with a small increase of .3% for the three months ending November 2010, as compared to the same period in 2009. This trend is based on $2.2 billion in 12 months' charitable revenue from 1,468 nonprofit organizations.

Blackbaud also releases additional data and analysis that reports on organizations by size. The Index found that three-month overall giving for small organizations (prior year revenue of < $1 million) increased 18.2% in November, while overall giving at medium organizations (prior year revenue of $1 – 10 million) decreased 10.1%, and overall giving at large organizations (prior year revenue > $10 million) decreased 0.3%.

The Blackbaud Index of Online Giving
The Blackbaud Index of Online Giving reports that online giving increased by 8.7% for the three months ending November 2010, as compared to the same period in 2009. This was the first time in 2010 that online giving dropped below double digit percentage growth. This trend is based on $421 million in 12 months' online charitable revenue from 1,679 organizations.

The Index found that three-month online giving for small organizations (prior year revenue of < $1 million) increased 20.2% in November, while online giving at medium organizations (prior year revenue of $1 – 10 million) increased 4.8%, and online giving at large organizations (prior year revenue > $10 million) increased 8.3%.

The Blackbaud Index – Environmental and Animal Welfare
The Blackbaud Index of Charitable Giving reports that environmental and animal welfare organizations had an overall giving increase of 3.2% for the three months ending November 2010, as compared to the same period in 2009. This trend is based on $259 million in 12 month online charitable revenue from 93 organizations and indicates an increase after three negative months.

The Blackbaud Index of Online Giving reports that environmental and animal welfare organizations had an online giving increase of 15.8% for the three months ending November 2010, as compared to the same period in 2009. This trend is based on $18 million in 12 month online charitable revenue from 109 organizations and continued the double digit percentage online growth trend.

Dave Strauss, president and chief executive officer of SCA Direct, a direct marketing agency specializing in programs that build donor/member loyalty, provided commentary on The Blackbaud Index in a report that accompanied this month's update. "There are two events that greatly affected conservation and environmental organizations in 2010," said Strauss. "First, the bump you see in May, June and July has to do with the BP oil spill. Many environmental organizations promoted the work they were doing in Louisiana and the Gulf, and it showed in the donations they received during those months. Second, when the climate bill didn't pass in July, the wind came out of the fundraising sails, which sent organizations into a three-month dip. If it would have been passed, there would have been a new momentum in the environmental community, creating expectations for organizations to help lead the way."

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