NEW YORK (CBS) - Hundreds of ladies woke up early for a different kind of morning run Friday - the race to find the perfect wedding gown.
Filene's Basement eagerly welcomed hundreds of amped-up brides for the chaotic tradition known as the "Running of the Brides.'' Cast members from Broadway's hot show Mama Mia! were on hand.
Organizers say dresses originally priced up to $10,000 were going for $249 to $699.
In the past, women have been known to strip down to their underwear right there in the store while pouncing on the deeply discounted dresses.