CEO sets 3-year timeline to improve U.S.S. Yorktown experience

MT. PLEASANT, SC (WCSC) - The president and CEO of Patriots Point is giving himself three years to improve the overall experience of the U.S.S. Yorktown. In those three years, Mac Burdette has 27 goals he wants to accomplish. If he doesn't, he says the job should go to someone else.

When you first look at the U.S.S. Yorktown, you probably see a steel, dull colored ship with several aircraft on the landing pad, but there is a lot more than meets the eye.

"She has 11 battle stars, she is one of the most decorated carriers in the history of the United States and she did take a great bomb hit from a kamikaze in the Battle of Okanoga," said Burdette, the director of Patriots Point.

Burdette says he believes the U.S.S. Yorktown has plenty more to offer than what some see on the outside.

"We've got some real exciting new things that we're thinking about doing that I think we'll take care of it," he said.

In fact, Burdette has drawn up a three-year business plan, complete with 27 goals. Those goals are part of an effort to improve the U.S.S. Yorktown experience and have more people taking in the historical landmark. He is even setting a timeline for himself.

"If I don't get it done in three years, they'd better find somebody else to do it," Burdette said.

One of Burdette's goals is to increase attendance by 10 percent, but if he wants to do that he'll need to target a new demographic.

"We need to do some touch screen stuff for the kids, the younger group to kind of get them interacted in what's going on so they can learn the important part of history," said Dawn Powers who is visiting from Pennsylvania.

But what do the kids want to see?

"Like touch screens, video games, and stuff," said Riley Powers.

Burdette says he is already started working on several goals including adding interactive touch screens to the exhibits and providing VIP nights.

"We got to make sure people know how we are, what we are and why this is a great place to come and we've got to have a better product," Burdette said.

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