Eye contact: Clemson's shopper research on display

By SEANNA ADCOX
Associated Press

COLUMBIA, S.C. (AP) - A Clemson University project that tracks shoppers' eyes as they browse the aisles of a simulated grocery store will be featured this month at a packaging and processing trade show in Las Vegas.

The exhibit uses digital technology to track what participants look at as they walk through the mock store named C U Shop.

An executive for the Packaging Machinery Manufacturers Institute says the innovative research tool uses the technology of new eye-tracking glasses to show the impact of packaging.

Maria Ferrante says companies can use it to test packaging's effectiveness. She says customers often make decisions based on packaging.

The institute is helping pay the way for students from the South Carolina university to showcase their project at PACK Expo in Las Vegas Sept. 26-28.

Copyright 2011 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.