WEST ASHLEY, SC (WCSC) - Palmetto Moon store Partner Eric Holzer loves to hear the sounds of cash registers ringing up last minute customers.
"It's been exciting. We've been running promotions all week," said Holzer.
He said since Black Friday holiday sales are keeping pace with what he calls an excellent start to the holiday season.
"Moving through December it's been great too. There was a lot of hype about the ACC championship merchandise."
Holzer said the Low Country definitely has team spirit. He said successful football seasons at Clemson and South Carolina are giving a big boost to store sales. Skip Cochran said he traveled from Virginia to spend a lot of cash in stores that sell Clemson items. He said in the past two days, sales like buy one T-shirt get-one free, keep him coming back.
"I'm on my way to the Orange Bowl. So I needed to get my gear up for that."
Holzer said,"Everyone is still value conscious it's not like it was in 2008, but certainly people are picky about where they spend their money and they don't have to give it to us. We try to create some value for them."