Online sales hit new high over holiday season

Online sales this year topped every mark made in 2010. (Source: comScore)
Online sales this year topped every mark made in 2010. (Source: comScore)

(RNN) - Online spending was up 15 percent this holiday season - setting a new record for e-commerce sales to date - as the economy continues its slow recovery from the 2007 recession.

Numbers released by the internet marketing research group comScore show that from Nov. 1 to Dec. 26, $35.3 billion was spent online. Last year, $30.6 billion was spent in the same period.

Every major holiday and shopping day saw this spike, with as much as a 26 percent increase in sales on Black Friday and a 22 percent increase on Cyber Monday.

"We can now say with certainty that the $1.25 billion spent on Cyber Monday will rank it as the heaviest online spending day of the season for the second consecutive year," said comScore Chairman Gian Fulgoni.

Researchers at comScore also noticed a particular spike in the amount of digital content purchased on Christmas Day, mostly attributable to people cashing in digital gift cards and loading up their new gadgets with content.

On an average day during the holiday season, digital content made up 2.8 percent of online sales, a number that jumped to 20 percent on Christmas Day.

"Consumer spending this holiday season has surpassed expectations," said Jack Kleinhenz, chief economist for the National Retail Federation, in a news release.

Stores across the country have seen the probable spike in retail sales, as is expected with the jump in online sales, up close and personal.

"A lot of people that have been in here this morning have been either spending gift certificates or Christmas money that they have, so that is what we have seen the big push," Honey Bolton, manager at Albany, GA's A Place on the Point, told WALB.

"We've been real, real busy," Jason Toth, manager of an Oakley, OH Target, told WXIX just before Christmas. "A lot of guests coming in just stock the shelves."

The NRF expects total holiday sales to reach $469.1 billion, a new record.

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