Super PACs are common in any big election. Any American can dump endless amounts of money into them to push for a candidate, but for the first time in a presidential election they have become a huge player following a Supreme Court decision.
Comedian and Charleston native Stephen Colbert is pointing out the flaws in the system by using humor. Colbert originally formed the Super PAC "Americans for a Better Tomorrow, Tomorrow." This month the group released a series of political ads airing only here in Charleston on Live 5 WCSC.
Colbert has said he is still considering a run for the White House, but candidates cannot have any direct link to Super PACs. Because of that, several days ago he broke ties with his Super PAC and handed control over to fellow comedian Jon Stewart.
On Tuesday night, Colbert appeared on Stewart's Comedy Central program "The Daily Show with Jon Stewart." The two joked about the commercials during a two-minute segment, mentioning that their ads were running on "Channel 5, WCSC, Charleston's News Leader."
Since last week, Colbert's Super PAC political ads have run on Live 5 WCSC. They make light of the downright vicious political attacks made in this very serious republican primary.
"If Mitt Romney really believes corporations are people my friends then Mitt Romney is Mitt the Ripper ... ahhhhhhh," the ad says.
General Sales Manager for Live 5 WCSC Sandy Funderburk says working with the Colbert Super PAC has been an adventure.
"Every day when the spots come down, the whole management team, we have to view the commercials in every case, but this is like a mad dash to get back and see what the latest creative is so it's been fun too," Funderburk said.
So far the candidates targeted by the Colbert Super PAC seem to be taking it on the chin.
"Stephen Colbert is entitled to be a humorist and hopefully it is funny," Romney said. "Having not seen it I don't know whether I think it is funny or not, but we'll see. I have been watching the (Saturday Night Live) skits, which I think have been very funny and hopefully, I mean he has a tradition of being able to touch my funny bone. So, I presume he will have accomplished that again."
The Super PAC has also released an add urging people to vote for Herman Cain since his name will appear on Saturday's ballot in the South Carolina Primary, even though he dropped out of the race.
On Wednesday and Thursday another ad from the group will air on Live 5 WCSC about Gingrich and Colbert himself. There is no word on if the group will run commercials in other states during the coming months.
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