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Super PAC ads could be confusing to voters - Live5News.com | Charleston, SC | News, Weather, Sports

Super PAC ads could be confusing to voters

The political ads running on television look like they come from each candidates campaigns, but chances are they came from a Super Political Action Committee or Super PAC.

The super PACs don't have to disclose their contributors in the same way the candidates do. They aren't supposed to strategize or coordinate with a particular candidates campaign.

"It can be very confusing to the voter because most voters don't know, who is being supported by a super PAC and who is not," said McGee.

Professor of communication Brian McGee said most super PACs have more money than the candidate.

"They are supposed to avoid any sort of coordination with the political candidates and that presumably makes things more difficult for them because they might want to do that," said McGee.

It also means there are twice as many ads. McGee said voters may not like the mud-slinging but they respond to them.

"Voters complain about them all the time but the ads work," said McGee.  

McGee said to find out who these super PACs are just stare at the end of the ad to see the PACs name. 

"It's relatively easy to go and Google and put the name of a super PAC in and to read media accounts about that super PAC if you want to find out who or what the super PAC is supporting you can do so in about 30 seconds online," said McGee.

 

Copyright WSCS 2012, All rights reserved.

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