NEW YORK (RNN) - It wasn't Superman who cruised through the Manhattan skyline recently. But the flying objects attracted lots of attention just the same.
Tourists and residents in New York witnessed what appeared to be something out of a comic book last weekend - the zooming objects turning somersaults in the sky bore more than a passing resemblance to flying humans, but turned out to be a marketing campaign for the movie, "Chronicle."
Video of the remote-controlled airplanes shaped like humans flying around lower Manhattan and around the Brooklyn Bridge went viral Wednesday. Even CNN's Jeanne Moos weighed in with her trademark witty commentary.
The flying people caused a lot of jaws to drop and prompted double-takes from onlookers.
The movie makers called on Thinkmodo, a company that specializes in creating viral sensations and also known for their work in the movie, "Limitless," to promote the film.
In an interview with Yahoo Movies, James Percelay, Thinkmodo's co-founder, said the planes were highly sophisticated battery-powered, radio-controlled units with more than 200 parts.
In spite of all those parts, he described the individual pieces as "light and delicate as potato chips." Each flying "person" weighs in at 4 pounds and is 6 feet tall.
Before taking off over Manhattan, the planes were test flown over Long Island, NY, making a handful of 5-minute trips over the Hudson River because of their short battery life, according to the Los Angeles Times.
Did the promotion pay off?
The "Chronicle" Facebook page has been teeming with support and excitement for the film, which opens Friday.
The movie follows three high school students who develop superpowers that they don't understand. According to the movie's Facebook page, "As they learn to control their abilities and use them to their advantage, their lives start to spin out of control, and their darker sides begin to take over."
"The only thing standing between me and that movie is two days. The anticipation is killing me," said Tyler Jones.
"Chronicle" is rated PG-13.