Bridge Run goes paperless; Remaining spots going fast

CHARLESTON, SC (WCSC) - Cooper River Bridge Run organizers expect to sell out of spots for the race Thursday. Just under 43,000 runners have already signed up for the 10-K race, which is now in its 35th year.

This year, event organizers are going green with technology. Runners will get a digital passport this year instead of brochures.

A digital passport, no bigger than a credit card, will be handed out in each race packet. Bridge Run executive director Julian Smith says this technology will save 2 million pieces of paper.

"For me, being a race director, I hated all that paper people get their packets and most people go through it and throw the coupons away and this is a way all race information is on here and we are able to give everybody and they can reuse this also," Smith said.

By going digital, sponsors will also save money.

"The sponsors pay a lot of money anyway," Smith said. "Then to charge them to have it printed 40 something thousand times, 50,000 brochures to go in the packet and we can put it right on this and do away with all that paper."

Smith says new apps will also help track runners on the bridge.

"We've got several apps," Smith said. "We have this one actually, it's called XL and you can actually trace the runner from the start to finish where they're running. Your family can actually be at the finish line and watch you run over the bridge."

While it's not new this year, rows of race bibs also track the thousands of runners and walkers who will go up and over the Ravenel Bridge.

If you want to join them, there is still room for a few hundred more to register. Race organizers are expecting to sell out Thursday.

Smith says the race sells out every yea, but this will be the earliest ever.

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