Bluffton marketing firm tapped to handle SC's tourism promotion

BFG Communications logo (Source: Twitter)
BFG Communications logo (Source: Twitter)

By BRUCE SMITH
Associated Press

CHARLESTON, S.C. (AP) - A Bluffton advertising firm has been tapped to handle South Carolina's multi-million dollar tourism campaign.

The state on Thursday announced its intent to award the contract to BFG Communications of Bluffton. The contract for years had been handled by Greenville-based Leslie Advertising and its successor, the bounce agency.

The state Budget and Control board says the contract running for more than six years is potentially worth $57 million.

Tourism is 1 of the state's largest industries and pumps about $15 billion yearly into the South Carolina economy.

BFG has more than 250 employees. Its clients range from Coca-Cola to Warner Brother Entertainment and Hanes Brands.

Parks, Recreation and Tourism spokesman Marion Edmonds said BFG was selected from a group of about four finalists, all South Carolina ad agencies.

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