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NEW YORK, March 19, 2013 /PRNewswire/ -- According to data from search engine service providers, mobile's cost per click (CPC) is 30% lower than that for computers, but it has a click-through rate (CTR) five times higher. This data provides a strong basis as to why online B2C SooBest, which furnishes a wide range of products such as fashionable women's clothing, men's clothing, digital watches, charm jewelry and more, advises search marketers to consider a separate search strategy for searches done beyond the desktop.
Here are some suggestions from SooBest on how to maximize search value:
Mobile phone marketing technology must be consistent with how mobile phone users utilize their devices, and the technology must stay mature.
Desktop searches may continue to dominate the search market, but mobile search is a new field with many potentially different search intentions. It would be a loss from both the short-term and long-term perspective not to analyze the difference between these two search approaches.
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