(RNN) - A Texas father became outraged after reading an article about Victoria's Secret new lingerie line "Bright Young Things."
Rev. Evan Dolive is an ordained minister, husband and father of children he describes as "the cutest kids on the planet," and felt the lingerie company was targeting younger women, even teenage girls, with their new ad campaign.
After he read the article, he blogged about it.
"This makes me sick," Dolive wrote in an open letter to Victoria's Secret.
According to Dolive's post, the new line featured "lace black cheekster with the word 'Wild' emblazoned on them, with green and white polka-dot hipsters screen printed with 'Feeling Lucky?' and a lace trim thong with the words 'Call Me' on the front."
Although Dolive's daughter is only 3 years old, he said he understands she will not always be a little girl, but said Victoria's Secret is sending the wrong message to not only to his daughter, but to all young girls.
I want my daughter (and every girl) to be faced with tough decisions in her formative years of adolescence. Decisions like should I be a doctor or a lawyer? Should I take calculus as a junior or a senior? Do I want to go to Texas A&M or University of Texas or some Ivy League School? Should I raise awareness for slave trafficking or lack of water in developing nations? There are many, many more questions that all young women should be asking themselves … not will a boy (or girl) like me if I wear a "call me" thong?
The letter, which was originally posted on March 22, has been viewed nearly 2.7 million times.
March 25 was the best blog day ever for Dolive with 1.2 million views on that day alone.
Along with tons of media attention, he has received an outpour of support.
On commenter called YuVonne wrote: "Where do we draw the line in society? Are there any 'lines' anymore? Vote with your dollars."
Christine Thompson wrote: "I admire the father who wrote this letter and agree with him wholeheartedly. I will not be buying from Victoria's Secret ever."
The attention to his post caught Dolive off guard.
"Never in my wildest dreams did I ever think that so many people would read my letter and find something meaningful from it," he wrote in an update on his blog.
In response, Victoria's Secret wrote on their Facebook page:
In response to questions we recently received, Victoria's Secret PINK is a brand for college-aged women. Despite recent rumors, we have no plans to introduce a collection for younger women. 'Bright Young Things' was a slogan used in conjunction with the college spring break tradition.
Dolive acknowledged Victoria's Secret statement, but he said the update doesn't address the issue of using women in advertisements that overly sexualize them.
According to CNN, the underwear line is already off shelves.