CHARLESTON, SC (WCSC) - Charleston Fashion Week was bigger than ever in 2013, according to the Office of Tourism Analysis at The College of Charleston.
Data from the office shows record attendance, sponsor participation, and international media attention at this year's festival. Officials estimate the event boosted the local economy by more than $2.6 million.
The event's organizers highlighted three characteristics they were particularly proud of. They were:
- 184+ million media impressions including TV, print, radio, and online.
- Total expenditure per out-of-town attendee was an average of $1200, and residents spent $500.
- 7,500+ attendees were highly educated with significant disposable income.
"We are very pleased with the continued success of Baker Motor Company Charleston Fashion Week and the recent survey results reinforce the growing economic impact of the event. We're thankful to the community, our employees, participating retailers, vendors, sponsors, and volunteers for their support, and we look forward to continuing relationships in 2014," said Jed Drew, the president of Gulfstream Communications, which owns and produces CFW, as well as Charleston magazine.
Drew continued, "We're also thrilled about the national press we've received such as Southern Living's online story, 'How Charleston Fashion Week Became the Biggest Style Event of the South' and CNN's broadcast and online piece, 'Why The Other Fashion Weeks Matter'. We're gearing up for next year and proud to announce the event will take place March 18-22, 2014."