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NEW YORK, September 16, 2013 /PRNewswire/ --
Over the years, social media outlets have become the online water cooler for conversations and the sharing of attitudes and other opinions on virtually every topic in the world. This has created an interesting challenge for organizations monitoring their reputation and what's being said about their brands online. As a result, companies have become inundated with data but very little insight.
To meet this growing challenge, Ebiquity, a global leader in marketing, communications and reputation intelligence, has enhanced its Sonar social media and online news monitoring platform to drive its Online Earned Media Insight service around the principle that clients require insight. "There are so many companies and services out there that claim to monitor how your company or brand is being positioned on key issues being discussed in your industry," says Dan Soulas, Managing Director of the Research & Reputation practice for Ebiquity North America. "However, many of them are simply pushing through content which leaves the buyers of these services spending hours upon hours trying to make sense of all this information."
In research recently conducted by Ebiquity among buyers and users of online monitoring platforms, the five factors considered extremely important when evaluating solutions are (in rank order) - ease of use, ability to focus on relevant coverage while filtering out irrelevant content, needs to be timely, must be an efficient use of staff time, and the need for customized reporting. Soulas adds, "Not only did these five areas surface to the top in our research, they are the pain points we hear from clients, especially customized reports; it is our ability to provide insights which is what differentiates Ebiquity Sonar from the competition."
Ebiquity has taken social media intelligence to a higher level with its Online Earned Media Insight service providing clients a clear understanding of their online presence accompanied by human sentiment analysis from Ebiquity's team of 200 global analysts. The Ebiquity Sonar platform enables clients to monitor the competition, access original online content including Twitter, and receive global coverage in all languages. And for those users who love their dashboards, the service includes a real-time dashboard with searchable content.
The latest version of Sonar was launched in the US on September 16, 2013. For more information on Sonar, please click here Ebiquity's Online Earned Media Insight service or visit http://www.ebiquity.com/reputation-pr/online-earned-media-insight.
Ebiquity (http://www.ebiquity.com) is an independent marketing performance specialist. We help brands optimize their business and brand performance across paid, earned and owned communications channels.
Ebiquity currently works with over 1,200 clients in 60 markets worldwide, including 91 of the top 100 global advertisers and the major advertising and public relations agency groups. Ebiquity employs over 750 people across the world.
Ebiquity has offices across the world including UK, US, Australia, France, Germany, Russia and Italy.
Dan Soulas, Managing Director
Ebiquity North America
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