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SOURCE Strategy Analytics
BOSTON, Oct. 24, 2013 /PRNewswire/ -- Strategy Analytics today announces the availability of a major new "one-stop shop" research tool addressing the $130Bn global digital and mobile media market. The Digital Media Dashboard (DMD)provides total media market sizing across all the major online and mobile genres (video, music, games, social networking), and includes critical total addressable market data for smartphones, tablets and smart TVs in 23 key markets. The Digital Media Dashboard is the industry's most cost-effective and user-friendly data access tool for tracking the growth and future potential of online and mobile media and answers key questions such as:
"The media industry can now access reliable, business-critical global market data easily and at a cost which is highly competitive with the alternatives," says David Kerr, Senior VP. "We are delighted to be able to support major media and technology players with this important new initiative at a time of change and opportunity for the industry."
"We will see a strong shift in business models across advertising, subscriptions and transactions across all media segments in the next few years. Advertising will still dominate but transactional revenues for media will nearly double over the next five years," noted David Mercer, VP and Principal Analyst.
For more information on the mobile and online digital media dashboard database and to view a demonstration click here.
About Strategy Analytics
Strategy Analytics, Inc. provides the competitive edge with advisory services, consulting and actionable market intelligence for emerging technology, mobile and wireless, digital consumer and automotive electronics companies. With offices in North America, Europe and Asia, Strategy Analytics delivers insights for enterprise success. www.StrategyAnalytics.com
European Contact: David Mercer, +44 1908 424610, firstname.lastname@example.org
US Contact: David Kerr, +1 617 614 0720, email@example.com
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