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The Russian Fish and Seafood Market: What Consumers Eat and Why?

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LONDON, Jan. 27, 2014 /PRNewswire/ -- Reportbuyer.com just published a new market research report:

The Russian Fish and Seafood Market: What Consumers Eat and Why?

Product Synopsis

This report provides the results for the Fish & Seafood market in Russia from Canadean's unique, highly detailed study of consumers' Consumer Packaged Goods (CPG) consumption habits, and forms part of an overall series covering all CPG product markets. Its coverage includes, but is not limited to, consumption behaviors, the extent to which consumer trends influence their consumption, the value of the market these trends influence, and brand and private label choices as well as retailer choices in organized retail market. Much of this information can also be analyzed by specific consumer groups, providing hard and fast data on consumers and markets at the product category level.

Introduction and Landscape

Why was the report written?
Marketers in the Fish & Seafood market face a major challenge. Understanding market size and segmentation is valuable, but the key to effective targeting is knowing just how valuable specific consumer groups are, and being able to quantify the impact of consumer trends. This data report solves these problems by providing survey-based data on consumer trends and consumer groups, and market data that shows the exact size of consumer groups, how much of the Fish & Seafood market they account for, and which consumer trends drive their behavior.

What is the current market landscape and what is changing?
Fluctuating economic conditions are forcing Russian consumers to carefully evaluate their consumption of many CPG products, including Fish & Seafood. While the country has recorded rapid growth in the past, and is expected to do so in the future, it has also been severely affected by the recent weak global economic conditions. This makes early identification of the consumer groups and trends driving market behavior essential.

What are the key drivers behind recent market changes?
Consumers' uptake of products and the influence of consumer trends are fundamental causes of change in markets – making knowing what these trends are and the extent of their influence crucial. The survey-based data provided in this report examines over 20 consumer trends that affect the market and examines the share of consumption across 26 consumer groups. This data provides a detailed insight into exactly who the consumer is and just how much impact the latest consumer trends are having.

What makes this report unique and essential to read?
The data provided is unique in the market as it tracks consumer behavior through to its actual value impact on a product market. This provides readers with a unique data analysis of the market, allowing marketing tactics and strategy to be updated in line with the very latest consumer behaviors.

Key Features and Benefits

Consumer data, based upon proprietary surveys and then consumer group tracking and modeling for the following specific categories: Ambient Fish & Seafood, Raw Packaged Fish & Seafood-processed Pieces, Raw Packaged Fish & Seafood-whole cuts, Dried Fish & Seafood, Fresh Fish & Seafood (counter), and Frozen Fish & Seafood.

Detailed consumer segmentation covering over 26 consumer groups, 20 consumer trends, and consumption frequency for each product category.

Consumer penetration for brands and private labels, based upon the original survey and then subsequent consumer tracking and modeling.

Unique organized retailer choice data at the product category level, based upon the original survey and then subsequent consumer tracking and modeling.

Key Market Issues

In several categories there is a noticeable reduction in the share of users (across all user groups) for the Early Young Adult age groups. This age range appears to be one where consumption habits from child and teenage years are reassessed and consumers are being lost to certain categories at this age range as a result.

Consumption of Ambient Fish & Seafood is lower among children and Early Young Adults than in older adult categories. The value and volume size of the market could contract if these younger consumers continue their relatively low consumption as they increase in age.

More males consume Raw Packaged Fish & Seafood –processed pieces than females and they eat these products more often; 84% of males consume Raw Packaged Fish & Seafood – processed pieces, compared with 80% of females. Additionally, 27% of males record Heavy frequency consumption compared with 19% of females.

Key Highlights

Private label penetration is particularly high in Dried Fish & Seafood, with over half of the volume of products distributed being private label. Brands in other Fish & Seafood categories, where private label penetration ranges between 10% and 30%, are expected to come under increasing pressure from retailers as they attempt to replicate their success in Dried Fish & Seafood.

Market valuation reveals that the Fresh Fish & Seafood (Counter)category accounts for 50% of the Fish & Seafood market in Russia. Ambient Fish & Seafood is the second-largest market segment, while Raw Packaged Fish & Seafood – whole cuts is the third-largest.

Not only do a large proportion of Russian consumers, in certain categories at least, highlight that the Personal Space and Time trend has an influence on their consumption, this translates into a significant proportion of actual value being directly influenced as well. The consumption of Fish & Seafood, and sometimes the preparation of these products, is helping consumers relax and providing an escape from hectic schedules.

1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.2.1 Consumer Trends
1.2.2 Consumer Groups
1.2.3 End Consumers
1.2.4 Volume Units and Aggregations
1.2.5 Exchange Rates
1.2.6 Population Profiles (for interpretation of tables and charts)
2 Methodology
2.1 Introduction
2.2 Initial data are based on a large scale, international program of online consumer surveys
2.3 Demographic groups tracking provides time series data
3 Consumer Segmentation, Group Value and Trend Influence
3.1 Cohort Groups and Fish and Seafood Market Value
3.1.1 Age Groups
3.1.2 Gender Groups
3.1.3 Location Groups
3.1.4 Education Achieved Groups
3.1.5 Wealth Groups
3.1.6 Busy Lives Groups
3.2 Cohort Groups and Market Value by Category
3.2.1 Ambient Fish and Seafood
3.2.2 Dried Fish and Seafood
3.2.3 Fresh Fish and Seafood (counter)
3.2.4 Frozen Fish and Seafood
3.2.5 Raw Packaged Fish and Seafood - processed pieces
3.2.6 Raw Packaged Fish and Seafood - whole cuts
3.3 Behavioral Trends and Market Value
3.3.1 Ambient Fish and Seafood
3.3.2 Dried Fish and Seafood
3.3.3 Fresh Fish and Seafood (counter)
3.3.4 Frozen Fish and Seafood
3.3.5 Raw Packaged Fish and Seafood - processed pieces
3.3.6 Raw Packaged Fish and Seafood - whole cuts
4 Consumption Analysis
4.1 Consumption Frequencies by Age and Gender
4.1.1 Ambient Fish and Seafood
4.1.2 Dried Fish and Seafood
4.1.3 Fresh Fish and Seafood (counter)
4.1.4 Frozen Fish and Seafood
4.1.5 Raw Packaged Fish and Seafood - processed pieces
4.1.6 Raw Packaged Fish and Seafood - whole cuts
4.2 Consumer Profiles by Product Category
4.2.1 Ambient Fish and Seafood
4.2.2 Dried Fish and Seafood
4.2.3 Fresh Fish and Seafood (counter)
4.2.4 Frozen Fish and Seafood
4.2.5 Raw Packaged Fish and Seafood - processed pieces
4.2.6 Raw Packaged Fish and Seafood - whole cuts
5 Brand vs. Private Label Uptake
5.1 Brand vs. Private Label Consumer Penetration
5.1.1 By Category
5.2 Fish and Seafood Brand Choice and Private Label Consumer Penetration
5.2.1 Ambient Fish and Seafood
5.2.2 Dried Fish and Seafood
5.2.3 Fresh Fish and Seafood (counter)
5.2.4 Frozen Fish and Seafood
5.2.5 Raw Packaged Fish and Seafood - processed pieces
5.2.6 Raw Packaged Fish and Seafood - whole cuts
6 The Share of Consumers Influenced by Trends
6.1 Trend Drivers of Consumers' Product Choices
6.1.1 Overall Fish and Seafood
6.1.2 Ambient Fish and Seafood
6.1.3 Dried Fish and Seafood
6.1.4 Fresh Fish and Seafood (counter)
6.1.5 Frozen Fish and Seafood
6.1.6 Raw Packaged Fish and Seafood - processed pieces
6.1.7 Raw Packaged Fish and Seafood - whole cuts
7 Consumption Impact: Market Valuation
7.1 Fish and Seafood Value Impact of Consumer Consumption Behavior
7.1.1 Market Value by Category
7.1.2 Market Volume by Category
7.2 Fish and Seafood Value Analysis by Category
7.2.1 Market Value by Category
7.2.2 Expenditure per Capita by Category
7.2.3 Expenditure per Household by Category
7.3 Fish and Seafood Volume Impact of Consumer Behavior Trends
7.3.1 Market Volume by Category
7.3.2 Consumption per Capita by Category
7.3.3 Consumption Per Household by Category
8 Retailer Choice and Category Share of Organized Retail
8.1 Retailer Volume Share of Organized Retail
8.1.1 Retailer Volume Share of Organized Retail in Fish and Seafood
8.2 Retailer Volume Share of Organized Retail by Category
8.2.1 Retail Share by Volume of Organized Retail - Ambient Fish and Seafood
8.2.2 Retail Share by Volume of Organized Retail - Dried Fish and Seafood
8.2.3 Retail Share by Volume of Organized Retail - Fresh Fish and Seafood (counter)
8.2.4 Retail Share by Volume of Organized Retail - Frozen Fish and Seafood
8.2.5 Retail Share by Volume - Raw Packaged Fish and Seafood - processed pieces
8.2.6 Retail Share by Volume of Organized Retail - Raw Packaged Fish and Seafood - whole cuts
8.3 Profiles of End-Consumers of Fish and Seafood, by Retailer Used
8.3.1 Auchan
8.3.2 Dixi
8.3.3 Lenta
8.3.4 Magnit
8.3.5 Metro Group
8.3.6 O'Key
8.3.7 Sedmoi Kontinent
8.3.8 X5 Retail Group
8.3.9 Other
9 Appendix
9.1 About Canadean
9.2 Disclaimer

List of Tables

Table 1: Volume Units for the Fish and Seafood Market
Table 2: Foreign Exchange Rate - RUB vs. USD
Table 3: Russian Federation Fish and Seafood Value Share (%), by Age Groups, 2012
Table 4: Russian Federation Fish and Seafood Value Share (%), by Gender, 2012
Table 5: Russian Federation Fish and Seafood Value Share (%), by Urban and Rural Dwellers, 2012
Table 6: Russian Federation Fish and Seafood Value Share (%) by Education Level Achieved Groups, 2012
Table 7: Russian Federation Fish and Seafood Value Share (%) by Wealth Groups, 2012
Table 8: Russian Federation Fish and Seafood Value Share (%) by Busy Lives Groups, 2012
Table 9: Russian Federation Ambient Fish and Seafood Consumer Group Share (% market value), 2012
Table 10: Russian Federation Dried Fish and Seafood Consumer Group Share (% market value), 2012
Table 11: Russian Federation Fresh Fish and Seafood (counter) Consumer Group Share (% market value), 2012
Table 12: Russian Federation Frozen Fish and Seafood Consumer Group Share (% market value), 2012
Table 13: Russian Federation Raw Packaged Fish and Seafood - processed pieces Consumer Group Share (% market value), 2012
Table 14: Russian Federation Raw Packaged Fish and Seafood - whole cuts Consumer Group Share (% market value), 2012
Table 15: Russian Federation Total Ambient Fish and Seafood Value (Russian Ruble millions) and Value Share Influenced by Behavioral Trends, 2012
Table 16: Russian Federation Total Dried Fish and Seafood Value (Russian Ruble millions) and Value Share Influenced by Behavioral Trends, 2012
Table 17: Russian Federation Total Fresh Fish and Seafood (counter) Value (Russian Ruble millions) and Value Share Influenced by Behavioral Trends, 2012
Table 18: Russian Federation Total Frozen Fish and Seafood Value (Russian Ruble millions) and Value Share Influenced by Behavioral Trends, 2012
Table 19: Russian Federation Total Raw Packaged Fish and Seafood - processed pieces Value (Russian Ruble millions) and Value Share Influenced by Behavioral Trends, 2012
Table 20: Russian Federation Total Raw Packaged Fish and Seafood - whole cuts Value (Russian Ruble millions) and Value Share Influenced by Behavioral Trends, 2012
Table 21: Russian Federation Ambient Fish and Seafood Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
Table 22: Russian Federation Ambient Fish and Seafood Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Table 23: Russian Federation Dried Fish and Seafood Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
Table 24: Russian Federation Dried Fish and Seafood Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Table 25: Russian Federation Fresh Fish and Seafood (counter) Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
Table 26: Russian Federation Fresh Fish and Seafood (counter) Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Table 27: Russian Federation Frozen Fish and Seafood Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
Table 28: Russian Federation Frozen Fish and Seafood Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Table 29: Russian Federation Raw Packaged Fish and Seafood - processed pieces Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
Table 30: Russian Federation Raw Packaged Fish and Seafood - processed pieces Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Table 31: Russian Federation Raw Packaged Fish and Seafood - whole cuts Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
Table 32: Russian Federation Raw Packaged Fish and Seafood - whole cuts Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Table 33: Russian Federation Ambient Fish and Seafood Consumer Profiles (% consumers by sub-group), 2012
Table 34: Russian Federation Dried Fish and Seafood Consumer Profiles (% consumers by sub-group), 2012
Table 35: Russian Federation Fresh Fish and Seafood (counter) Consumer Profiles (% consumers by sub-group), 2012
Table 36: Russian Federation Frozen Fish and Seafood Consumer Profiles (% consumers by sub-group), 2012
Table 37: Russian Federation Raw Packaged Fish and Seafood - processed pieces Consumer Profiles (% consumers by sub-group), 2012
Table 38: Russian Federation Raw Packaged Fish and Seafood - whole cuts Consumer Profiles (% consumers by sub-group), 2012
Table 39: Russian Federation Fish and Seafood Private Label Consumer Penetration (% Consumers Using), by Category, 2012
Table 40: Russian Federation Ambient Fish and Seafood Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
Table 41: Russian Federation Dried Fish and Seafood Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
Table 42: Russian Federation Fresh Fish and Seafood (counter) Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
Table 43: Russian Federation Frozen Fish and Seafood Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
Table 44: Russian Federation Raw Packaged Fish and Seafood - processed pieces Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
Table 45: Russian Federation Raw Packaged Fish and Seafood - whole cuts Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
Table 46: Russian Federation, Overall Fish and Seafood: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 47: Russian Federation, Ambient Fish and Seafood: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 48: Russian Federation, Dried Fish and Seafood: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 49: Russian Federation, Fresh Fish and Seafood (counter): Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 50: Russian Federation, Frozen Fish and Seafood: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 51: Russian Federation, Raw Packaged Fish and Seafood - processed pieces: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 52: Russian Federation, Raw Packaged Fish and Seafood - whole cuts: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 53: Russian Federation Fish and Seafood Market Value (Russian Ruble), by Category, 2012
Table 54: Russian Federation Fish and Seafood Market Value (US$), by Category, 2012
Table 55: Russian Federation Fish and Seafood Market Volume (Kg m), by Category, 2012
Table 56: Russian Federation Fish and Seafood Market Share (US$ ), by Category, 2012
Table 57: Russian Federation Fish and Seafood Expenditure Per Capita (Russian Ruble), by Category, 2012
Table 58: Russian Federation Fish and Seafood Expenditure Per Capita (US$), by Category, 2012
Table 59: Russian Federation Fish and Seafood Expenditure Per Household (Russian Ruble), by Category
Table 60: Russian Federation Fish and Seafood Expenditure Per Household (US$), by Category
Table 61: Russian Federation Fish and Seafood Market Volume Share (Kg ), by Category, 2012
Table 62: Russian Federation Fish and Seafood Consumption Per Capita (Kg/ Population ), by Category, 2012
Table 63: Russian Federation Fish and Seafood Consumption Per Household (Kg/ Households), by Category, 2012
Table 64: Russian Federation Fish and Seafood Survey-tracked Retailer Shares by Volume (% of Kg) of Organized Retail, 2012
Table 65: Russian Federation Ambient Fish and Seafood Survey-tracked Retailer Shares by Volume (Kg) of Organized Retail, 2012
Table 66: Russian Federation Dried Fish and Seafood Survey-tracked Retailer Shares by Volume (Kg) of Organized Retail, 2012
Table 67: Russian Federation Fresh Fish and Seafood (counter) Survey-tracked Retailer Shares by Volume (Kg) of Organized Retail, 2012
Table 68: Russian Federation Frozen Fish and Seafood Survey-tracked Retailer Shares by Volume (Kg) of Organized Retail, 2012
Table 69: Russian Federation Raw Packaged Fish and Seafood - processed pieces Survey-tracked Retailer Shares by Volume (Kg) of Organized Retail, 2012
Table 70: Russian Federation Raw Packaged Fish and Seafood - whole cuts Survey-tracked Retailer Shares by Volume (Kg) of Organized Retail, 2012
Table 71: Russian Federation: Profile of Fish and Seafood Consumers Whose Goods Mainly Come From Auchan (% by Subgroup, as tracked by the Survey), 2012
Table 72: Russian Federation: Profile of Fish and Seafood Consumers Whose Goods Mainly Come From Dixi (% by Subgroup, as tracked by the Survey), 2012
Table 73: Russian Federation: Profile of Fish and Seafood Consumers Whose Goods Mainly Come From Lenta (% by Subgroup, as tracked by the Survey), 2012
Table 74: Russian Federation: Profile of Fish and Seafood Consumers Whose Goods Mainly Come From Magnit (% by Subgroup, as tracked by the Survey), 2012
Table 75: Russian Federation: Profile of Fish and Seafood Consumers Whose Goods Mainly Come From Metro Group (% by Subgroup, as tracked by the Survey), 2012
Table 76: Russian Federation: Profile of Fish and Seafood Consumers Whose Goods Mainly Come From O'Key (% by Subgroup, as tracked by the Survey), 2012
Table 77: Russian Federation: Profile of Fish and Seafood Consumers Whose Goods Mainly Come From Sedmoi Kontinent (% by Subgroup, as tracked by the Survey), 2012
Table 78: Russian Federation: Profile of Fish and Seafood Consumers Whose Goods Mainly Come From X5 Retail Group (% by Subgroup, as tracked by the Survey), 2012
Table 79: Russian Federation: Profile of Fish and Seafood Consumers Whose Goods Mainly Come From Other (% by Subgroup, as tracked by the Survey), 2012

List of Figures

Figure 1: Consumer Trends Report Methodology
Figure 2: Russian Federation Fish and Seafood Value Share (%), by Age Groups, 2012
Figure 3: Russian Federation Fish and Seafood Value Share (%), by Gender, 2012
Figure 4: Russian Federation Fish and Seafood Value Share (%), by Urban and Rural Dwellers, 2012
Figure 5: Russian Federation Fish and Seafood Value Share (%) by Education Level Achieved Groups, 2012
Figure 6: Russian Federation Fish and Seafood Value Share (%) by Wealth Groups, 2012
Figure 7: Russian Federation Fish and Seafood Value Share (%) by Busy Lives Groups, 2012
Figure 8: Russian Federation Ambient Fish and Seafood Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
Figure 9: Russian Federation Ambient Fish and Seafood Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Figure 10: Russian Federation Dried Fish and Seafood Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
Figure 11: Russian Federation Dried Fish and Seafood Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Figure 12: Russian Federation Fresh Fish and Seafood (counter) Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
Figure 13: Russian Federation Fresh Fish and Seafood (counter) Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Figure 14: Russian Federation Frozen Fish and Seafood Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
Figure 15: Russian Federation Frozen Fish and Seafood Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Figure 16: Russian Federation Raw Packaged Fish and Seafood - processed pieces Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
Figure 17: Russian Federation Raw Packaged Fish and Seafood - processed pieces Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Figure 18: Russian Federation Raw Packaged Fish and Seafood - whole cuts Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
Figure 19: Russian Federation Raw Packaged Fish and Seafood - whole cuts Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Figure 20: Russian Federation Fish and Seafood Market Share (US$), by Category, 2012
Figure 21: Russian Federation Fish and Seafood Expenditure Per Capita (US$), by Category, 2012
Figure 22: Russian Federation Fish and Seafood Expenditure Per Household (US$), by Category
Figure 23: Russian Federation Fish and Seafood Survey-tracked Retailer Shares by Volume (% of Kg) of Organized Retail, 2012
Figure 24: Russian Federation Ambient Fish and Seafood Survey-tracked Retailer Shares by Volume (Kg ) of Organized Retail, 2012
Figure 25: Russian Federation Dried Fish and Seafood Survey-tracked Retailer Shares by Volume (Kg) of Organized Retail, 2012
Figure 26: Russian Federation Fresh Fish and Seafood (counter) Survey-tracked Retailer Shares by Volume (Kg) of Organized Retail, 2012
Figure 27: Russian Federation Frozen Fish and Seafood Survey-tracked Retailer Shares by Volume (Kg) of Organized Retail, 2012
Figure 28: Russian Federation Raw Packaged Fish and Seafood - processed pieces Survey-tracked Retailer Shares by Volume (Kg ), of Organized Retail 2012
Figure 29: Russian Federation Raw Packaged Fish and Seafood - whole cuts Survey-tracked Retailer Shares by Volume (Kg) of Organized Retail, 2012

Companies Mentioned

Auchan, Dixi, Lenta, Magnit, Metro Group ,O'Key ,Sedmoi Kontinent

Read the full report:
The Russian Fish and Seafood Market: What Consumers Eat and Why?
http://www.reportbuyer.com/food_drink/fish_seafood/russian_fish_seafood_market_consumers_eat_why.html#utm_source=prnewswire&utm_medium=pr&utm_campaign=Fish_and_Seafood

For more information:
Sarah Smith
Research Advisor at Reportbuyer.com
Email: query@reportbuyer.com  
Tel: +44 208 816 85 48
Website: www.reportbuyer.com

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