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SOURCE MGA Entertainment
Industry Giant Continues to Redefine Playtime With New Creative, Innovative and Whimsical Toys
NEW YORK, Feb. 11, 2014 /PRNewswire/ -- MGA Entertainment, the country's largest, independently owned toy company, is introducing new additions to its family of leading, fun-creating brands at the 2014 American International Toy Fair. The company will shine the spotlight on its spring line-up for the Lalaloopsy™, Mooshka™, Moxie Girlz™, and Little Tikes® families.
Lalaloopsy™, one of the country's most popular doll brands, is getting even cuter and bubblier in 2014. The Lalaloopsy™ portfolio currently features over a hundred colorful and whimsical dolls and is one of the top rated shows on Nick Jr. Each Lalaloopsy™ doll comes with a playful pet and a unique personality.
Mooshka™ celebrates the power of friendship and each soft, huggable doll comes with an e-book and unique story.
The Moxie Girlz™ are best friends who play, learn and laugh together. Each has her own personality and story and embodies sweetness, happiness and playfulness.
Little Tikes®, a pioneer in children's products since 1969, creates those wondrous moments that connect parents and their children with a large portfolio of products that promote the mental, emotional and physical well-being of kids everywhere.
"At MGA, we thrive to be different and introduce products that redefine play patterns and engage children's imagination," said Isaac Larian, CEO of MGA Entertainment. "Our new additions are natural extensions of our current brand families and are infused with creativity, imagination and fun."
About MGA Entertainment
MGA Entertainment, a consumer entertainment products company headquartered in Van Nuys, California, manufactures innovative lines of proprietary and licensed products including toys and games, dolls, consumer electronics, home decor, stationery and sporting goods. The MGA family includes award-winning brands such as Little Tikes®, Lalaloopsy™, Bratz®, Bratzillaz™, Novi Stars™, Moxie Girlz™, Mooshka™, and Zapf Creation®. For more information please visit: www.mgae.com, www.littletikes.com, www.lalaloopsy.com, www.bratz.com, www.bratzillaz.com, www.novistars.com, www.moxiegirlz.com, and www.mooshka.com
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