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SOURCE Rise Interactive
CHICAGO, Feb. 13, 2014 /PRNewswire/ -- Rise Interactive, a digital marketing agency that specializes in media mix optimization and marketing intelligence, welcomes Brent Laufenberg as Vice President of Innovation.
Laufenberg brings an extensive record of success in leading enterprise-level architecture, software engineering, and development operations for a range of companies including Accenture, Allstate, Cars.com, and most recently, Saggezza. His ability to modernize technology platforms, and increase efficiencies has led to direct business growth for several Fortune 500 companies.
As the Director of Enterprise Applications and Architecture at Cars.com, Laufenberg led the company through a full transition to a modernized online platform that resulted in better business efficiencies, increased lead generation to customers and significantly improved user experience by enabling a fast, data rich vehicle search engine. Most recently, Laufenberg was the VP of Enterprise Strategy and Global Delivery at Saggezza. In that role, he led a global team that delivered web and integration platforms and agile transformation services to enterprise-level clients that resulted in a multi-million dollar increase in revenue and an improved customer and employee experience.
"We're intensely focused on innovation, and Brent will assist in continuing to grow this area of the business. His experience and leadership will help us accelerate our initiatives to create efficiency and scalability for Rise and our clients," stated Jon Morris, founder and CEO of Rise Interactive, when discussing the decision to hire Laufenberg. "Brent's past successes in building teams and online platforms make him an integral addition to the team and further help differentiate Rise in the marketplace."
Laufenberg saw Rise Interactive as a natural place to continue his career. "It was clear that Rise has made innovation a top priority, which I found unique and compelling in the digital marketing space. I was impressed with Rise's clear and distinct vision for marketing intelligence and their commitment to hiring and developing such data-orientated people. The staff at Rise are all working toward a common goal of providing their clients with the best results possible in an efficient and effective way."
Laufenberg will lead the agency's innovation team and will focus on accelerating new product development for Rise and its clients.
About Rise Interactive
Rise Interactive is an award-winning digital marketing agency that specializes in media mix optimization and marketing intelligence; and is a strategic partner that helps marketing leaders make smarter investment decisions grounded in data insights. Some clients of Rise include Ulta Beauty, DeVry, Reynolds Consumer Products, Cache, Country Financial, and Careerbuilder.com, among others. For more information, visit www.riseinteractive.com or follow the company on Twitter @riseinteractive.
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