CHARLESTON, SC (WCSC) - For longtime business owner John Kammeyer, Charleston's North Morrison Drive is one of the "best-kept secrets" in the city.
Kammeyer, owner of Rug Masters, set up shop in the area 25 years ago after Hurricane Hugo.
"It was pretty scarce out here," he said."We went out onto a limb and came out into this area."
Now, the area known as the NoMo development, is attracting business from the creative industry, restaurants, and real estate.
It runs primarily along North Morrison Drive, but includes part of Huger Street, Meeting, and King Street.
Early Friday, restaurant Home Town BBQ announced official plans for a new location in NoMo, crediting recent growth for the choice.
The restaurant will sit at 126 Williman Street.
In the last ten years, several others have followed suit.
The NoMo development is also home to businesses such as Edmund's Oast, Blue Acorn, and development firm SIB, while area school Meeting Street Academy opened its doors in 2008.
Charleston Developer, William Cogswell, founder of Wecco Development, credits completion of The Arthur Ravenel Bridge as a major catalyst in attracting new buyers to the area.
"If you look at a map of the city and the peninsula, this is really the heart," he said.
To accommodate rapid growth, City of Charleston leaders will meet Wednesday at the International Longshoreman's Hall to discuss potential new zoning districts along the Upper Peninsula.
The meeting starts at 6 p.m. at 1142 Morrison Drive.
"Just today, we had a large company that was looking for thirty thousand square feet," said Wecco Founder William Cogswell.
Cogswell described the client as a "creative" firm, with the potential to be a "big-mover" in the city.
Meanwhile, Rug Masters owner John Kammeyer said he is here to stay.
"Our business has been very, very good here." said Cogswell.
"I think the location has a lot to do with it."