MYRTLE BEACH, S.C. (AP) - Tourism is the topic in Myrtle Beach as South Carolina's annual Governor's Conference on Tourism and Travel gets under way.
During the conference, opening Monday and running through midday Wednesday, Duane Parish, the director of the state Department of Parks, Recreation and Tourism updates industry representatives about the state's tourism marketing efforts.
There will also be a discussion on how the state is working with national and regional tourism groups to bring more tourists to South Carolina.
Another session focuses on how tourism leaders can work to attract high-profile sporting events and the fans that come with them.
Tourism is an $18 billion industry in the state and industry leaders say low gas prices and a good economy should mean another record year in 2015.