NORTH CHARLESTON, SC (WCSC) - The box office at the North Charleston Performing Arts Center has been getting a workout lately. One big artist after another are rolling through this year. Tickets for Bob Dylan, Jay Leno, and this year's big Grammy winner, Beck all are on sale as of Friday, February 20, 2015. These are just a few of the big names coming for what has already been a very big year for the PAC.
Dave Holscher, the General Manager of the North Charleston Coliseum & Performing Arts Center says "I would guess this quarter has been the largest number of shows we've had in the history in any three month period."
Holscher says the bookings at the Performing Arts Center continue to grow thanks in large part to the community's response. Ticket sales have been up, even as prices have gone up too. Concert industry magazine Pollstar released its list of the "Top 100 Ticket-Selling Theatres in the World for 2014" and the PAC came in at number 73 in the world. It ranks number 56 in the U.S. Artists and their management have taken notice. Many are now making sure a stop in the Lowcountry is on the tour schedule.
"The market has proved itself in terms of... success breeds success is the way to put it" Holscher said.
All you have to do is watch the marquee or check the website and you see one big name after another coming to town. Santana plays March 10, 2015, Bob Dylan is coming in April, Beck will play in May, and Jay Leno takes the stage in June.
Attracting these big names can also be a double-edged sword. On Valentine's Day, country star Jason Aldean packed the Coliseum while Book of Mormon filled the Performing Arts Center. Two sold out shows brought about 11,000 people to the campus that Saturday night. Holscher knows it can create a traffic nightmare situation, but says they use all parking outlets at their disposal and try to alert the community as well.
He says "I think the public has certainly gotten educated because, for better or worse, we've had to do that quite often."
Holscher went on to say these double-bookings often happen because they are holding dates for performers who don't finalize their tours until well after other events are scheduled. It's just one price of success that Holscher doesn't see slowing down soon.
"As long as the community responds in buying tickets for the shows that come through, that snowball will keep rolling."