CHARLESTON, SC (WCSC) - New York Fashion Week creator Fern Mallis is a big fan of Charleston.
Also a consultant for Charleston Fashion Week, Mallis said the city has a certain charm, and offers something special.
"Everybody's warm and friendly, it's not like New York," she said.
"You even see the models come down the runway and they're smiling."
Over five nights, with more than 35 runway shows, Charleston Fashion Week offers a platform for aspiring models and new designers, many hoping for their big break.
"It's tough," said Mallis, of a career in the fashion industry.
"That's an extraordinary opportunity for a designer."
The city of Charleston has also been reaping the benefits. In 2014, Charleston Fashion Week brought in an estimated $3 million, with much of that revenue shared between area restaurants, hotels, and shops.
Meredith Lockhart, a Dallas resident visiting the city for the first time, said she could feel the "buzz" while touring the streets of downtown Charleston.
"I think it's made the city more fun," she said.
"It's the perfect place to have an event like that."