The Charleston RiverDogs will sport refreshed logos and uniforms for their upcoming 20th season, team officials announced Wednesday.
“The idea behind our rebranding effort was to create an updated and contemporary look for the Charleston RiverDogs’ 20th season and beyond,” General Manager Dave Echols said.
Bill Murray, a co-owner of the team, made an appearance at Wednesday's announcement.
The Louisville, Ky.-based Studio Simon designed the updates to the team's identity, team officials say.
Echols said the logos will have the classic look everyone is used to, with "a progressive touch."
Charleston’s new uniforms feature the standard home white jerseys with “RiverDogs” across the chest and classic gray road jerseys with “Charleston” embroidered across the front. One new feature of the road grays is a patch of Charlie biting a broken bat in a crescent moon on the left sleeve.
The home and road caps feature a familiar sight as lovable mascot Charlie T. RiverDog returns in trademark style, biting a broken bat. A tri-colored batting practice hat has also been added to the mix, and it features a navy back, white crown with a floppy-eared Charlie head, and a yellow bill.
A new addition to the 2016 wardrobe is an alternate pinstriped “Holy City” jersey, which pays tribute to the City of Charleston’s nickname “The Holy City.” The jersey tops will be paired with pinstriped pants for all Sunday home games that create a remarkable resemblance to the team’s parent club, the 27-time World Series Champion New York Yankees.
For the first time in franchise history, the RiverDogs have created an alternate game hat that will be worn on “Holy City Sundays.” The all navy cap will feature the debut of an interlocking HC logo with a halo above the H.
The RiverDogs’ rejuvenated identity, brought to life by Studio Simon, a Louisville, Ky. company, is a fresh, modern take on the classic RiverDogs logo, which has been consistently noted as one of the best logos in all of Minor League Baseball.
In addition to the jerseys and caps, there is an updated primary logo with iconic wrought iron accents native to the Charleston area. Secondary logos have also been modernized and all will be rolled out to the public starting at the RiverDogs’ final home game on September 2.
The new home jerseys will be on display Opening Night on April 7, as the RiverDogs welcome the Columbia Fireflies to Joseph P. Riley, Jr. Park for the first time ever. On April 10, fans will see the first “Holy City Sunday” uniforms and the debut of the new Holy City jerseys, while Aug. 14 in Augusta will be the first time Charleston’s road grays will be worn.
For more information on tickets for the 2016 season visit www.riverdogs.com or call 843.577.DOGS.
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