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RiverDogs unveil new logo for 2016 - Live5News.com | Charleston, SC | News, Weather, Sports

RiverDogs unveil new logo for 2016

This week marks the last home game for the Charleston RiverDogs, and the last time fans will see the team in their current look.

The team unveiled new uniforms, jerseys and a logo for the 2016 season at an unveiling on Wednesday afternoon.

“The idea behind our rebranding effort was to create an updated and contemporary look for the Charleston RiverDogs’ 20th season and beyond,” general manager Dave Echols said. “The logos have the classic look everyone is accustomed to,” Echols added, but “include a progressive touch, giving it a great look I know our fans will like.”

The new designs also features the best parts of Charleston.

The revamped logo incorporates Charleston's wrought iron accents while Charlie T. RiverDog makes his return to the trademark on both the home and road caps. The new uniforms are standard home white jerseys with "RiverDogs" written across the chest, while the "road grays" left sleeve has an addition of Charlie biting a broken bat in a crescent moon.

The coming season will also pay tribute to Charleston’s nickname of the Holy City, with special alternate “Holy City” jerseys to be worn on Sunday games. The pinstripes of the jersey acknowledge the team’s parent club, the New York Yankees.

The RiverDogs logo last changed in 1994, more than twenty years ago.

"It was time to modernize and clean up what is an iconic logo without changing it so dramatically that we have a new identity,” co-owner Peter Freund said.. “Because there's nothing stronger than the brand of the RiverDogs."

The team hopes the new elements will take the franchise another 20 years.

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