CHARLESTON, SC (WCSC) - The South Carolina Department of Agriculture unveiled what they're calling a living wall in downtown Charleston Wednesday.
Officials with the SCDA say the wall is a fun and innovative new way to learn more about restaurants serving South Carolina-grown food. Using an app called Blippar, participants can interact with the Fresh is Best Living Wall and watch videos highlighting chefs around the Lowcountry who incorporate fresh, local produce and products when planning their menu.
SCDA, Charleston Area Convention and Visitors Bureau, farmers and local chefs were on the scene as the wall was uncovered in Downtown Charleston.
The vertical wall, part of the South Carolina Department of Agriculture's Fresh on the Menu campaign designed to support local farms and farmers, features different types of produce, herbs and plants.
An extension of the Certified South Carolina Grown branding program, FOTM features local restaurants whose menus include agricultural products and produce grown and made, locally. The program also supports South Carolina's farmers and agricultural communities – helping boost the State's largest economic sector, SCDA officials say.
"South Carolina is quickly becoming the culinary capital of the Southeast," Helen Hill, Director of the Charleston Area Convention and Visitors Bureau, said. "The FOTM app helps drive both locals and visitors to our restaurants serving the freshest food – and connects folks with the chefs who create our favorite meals – and the local farmers who put the food on our tables."
To tour the tastes of South Carolina, visit www.freshonthemenu.com/ and download the app.