FOLLY BEACH, SC (WCSC) - Folly Beach is inviting everyone to celebrate new beginnings and one of the Lowcountry's favorites by taking a dip in the Atlantic Ocean on New Year's day.
The 4th annual Bill Murray Look-a-like Polar Bear Plunge is happening Sunday, January 1, 2017, at the Tides Hotel on Folly Beach. In addition to running into the chilly water, everyone is encouraged to dress up as their favorite Bill Murray character to win prizes.
Registration for the polar plunge starts at 11 a.m. on the beach. Judging for the costume contest begins at 12 p.m. Once the contest is complete, everyone ready to take a dip will gather on the beach for the plunge at 1 p.m.
Folly Beach businesses will offer drink specials with a portion of the proceeds going to benefit local Folly Beach charities.