Quantcast

Jason Wu's first fragrance speaks to his childhood - Live5News.com | Charleston, SC | News, Weather, Sports

Jason Wu's first fragrance speaks to his childhood

(AP Photo/Richard Drew, File). FILE - In this Feb. 13, 2015 file photo, designer Jason Wu acknowledges audience applause after his Fall 2015 collection was modeled during Fashion Week, in New York. The packaging for his namesake eau de parfum was nomin... (AP Photo/Richard Drew, File). FILE - In this Feb. 13, 2015 file photo, designer Jason Wu acknowledges audience applause after his Fall 2015 collection was modeled during Fashion Week, in New York. The packaging for his namesake eau de parfum was nomin...

By JOHN CARUCCI
Associated Press

NEW YORK (AP) - Scents often bring on memories and Jason Wu packed a personal one into his first fragrance, that of jasmine. But finding just the right raw ingredients was a process.

The designer told The Associated Press at the Fragrance Foundation Awards, where the packaging for his namesake eau de parfum was nominated, that a niche fragrance like his demands an intimate connection. He smelled a lot of different raw ingredients when he was creating it with senior perfumer Frank Voelkl at Fermenich.

"And there was one smell that was so captivating to me and it turned out it was Jasmine. ... It just kind of brought me back to 5-year-old me in Taiwan picking those flowers with my cousins," Wu said.

With top notes of fig and pink pepper, a woodsy touch at the base and hints of iris, it was the jasmine sambac flower that stood out. Wu created it last year and it launched recently in a bottle reminiscent of a boxy clutch he showed on the runway that fall. The top of the thick glass base is in a circular gold design that looks like the handles of his handbags at that time.

The biggest challenge, he said, was creating something that will endure.

"When we design a fragrance ... it's something that is forever," Wu said. "You have to really commit and you have to really know how to encompass your brand in one little bottle. That means everything from the cap, the bottle, the paper carton, down to the scent."

The liquid inside is a nude pink, a common hue for the designer. The box is a darker shade. And the floral notes in the perfume refer to the many floral prints he almost always includes in runway collections.

"I think that scent can evoke memories like nothing else you know. Like a scent of something can bring you the richest memories back," Wu said.

On Tuesday, however, Carolina Herrera walked away with the fragrance foundation's women's packaging of the year, for Good Girl by the fragrance company Puig.

Wu said he's proud of his first effort.

"It's not something that's put together by committee," he said, "and it's something that has a significant personal meaning to me."

Copyright 2018 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

  • NationalMore>>

  • Roseanne Barr in interview: 'I made myself a hate magnet'

    Roseanne Barr in interview: 'I made myself a hate magnet'

    Sunday, June 24 2018 2:53 PM EDT2018-06-24 18:53:52 GMT
    Sunday, June 24 2018 8:26 PM EDT2018-06-25 00:26:14 GMT
    (Adam Rose/ABC via AP). In this image released by ABC, Roseanne Barr, left, and Laurie Metcalf appear in a scene from the reboot of the popular comedy series "Roseanne." ABC, which canceled its "Roseanne" revival over its star's racist tweet, said Thur...(Adam Rose/ABC via AP). In this image released by ABC, Roseanne Barr, left, and Laurie Metcalf appear in a scene from the reboot of the popular comedy series "Roseanne." ABC, which canceled its "Roseanne" revival over its star's racist tweet, said Thur...
    In an emotional interview, Roseanne Barr says she feels remorse for the racist tweet that prompted ABC to cancel the revival of "Roseanne.".More >>
    In an emotional interview, Roseanne Barr says she feels remorse for the racist tweet that prompted ABC to cancel the revival of "Roseanne.".More >>
  • US restaurants host refugee chefs who offer a taste of home

    US restaurants host refugee chefs who offer a taste of home

    Sunday, June 24 2018 1:03 PM EDT2018-06-24 17:03:54 GMT
    Sunday, June 24 2018 8:26 PM EDT2018-06-25 00:26:06 GMT
    (AP Photo/Lorin Eleni Gill). In this photo taken June 20, 2018, Muna Anaee, prepares a ball of khobz orouk, a flatbread she would eat frequently in her native Iraq, at the Tawla restaurant kitchen in San Francisco during the inaugural Refugee Food Fest...(AP Photo/Lorin Eleni Gill). In this photo taken June 20, 2018, Muna Anaee, prepares a ball of khobz orouk, a flatbread she would eat frequently in her native Iraq, at the Tawla restaurant kitchen in San Francisco during the inaugural Refugee Food Fest...
    Restaurants in the U.S. - five of them in San Francisco - opened their kitchens for the first time to a program that allows refugees to showcase their cuisines and culinary skills.More >>
    Restaurants in the U.S. - five of them in San Francisco - opened their kitchens for the first time to a program that allows refugees to showcase their cuisines and culinary skills.More >>
  • California wildfires destroy buildings, force evacuations

    California wildfires destroy buildings, force evacuations

    Sunday, June 24 2018 1:38 PM EDT2018-06-24 17:38:25 GMT
    Sunday, June 24 2018 8:25 PM EDT2018-06-25 00:25:34 GMT
    The blaze destroyed 12 buildings and threatened an additional 600 as it burned out of control across about 2.5 square miles (6.5 square kilometers). (Source: Raycom Media)The blaze destroyed 12 buildings and threatened an additional 600 as it burned out of control across about 2.5 square miles (6.5 square kilometers). (Source: Raycom Media)

    A wind-driven fire racing across dry brush in a largely rural area of Northern California has destroyed 12 buildings and threatened hundreds of others.

    More >>

    A wind-driven fire racing across dry brush in a largely rural area of Northern California has destroyed 12 buildings and threatened hundreds of others.

    More >>
Powered by Frankly