‘Sober or Slammer’ campaign kicks off Friday, promotes safe ride options

VIDEO: SCDPS 'Sober or Slammer' campaign begins Friday

CHARLESTON, SC (WCSC) - The South Carolina Department of Public Safety starts its “Sober or Slammer” campaign on Friday, which includes strict enforcement of impaired driving laws.

South Carolina Highway Patrol Troopers are encouraging drivers to make a plan now for a safe ride home from parties and celebrations. Troopers recommend designating a sober driver, using public transportation such as buses and shuttles or calling a cab. Downloading and using ride-share apps is also an option.

“Our message this holiday season is just how serious the consequences of driving impaired can be,” SCDPS Director Leroy Smith said. “If you’re at an event over the holidays – and alcohol is involved— take advantage of ride-share apps, cabs or have a designated driver planned before your event.”

Public safety checkpoints will also be in effect throughout South Carolina through the New Year’s holiday period.

A “Drink. Drive. Die” advertising campaign will also run along with the campaign on the roads which includes messaging on radio, television, and billboards.

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