New study ranks best places to shop for Black Friday

New study ranks best places to shop for Black Friday
With Black Friday sales starting earlier this year and most consumers planning to shop online rather than in-store, a new WalletHub study ranks the best places to shop for deals. (Source: Live 5/File)

CHARLESTON, S.C. (WCSC) - With Black Friday sales starting earlier this year and most consumers planning to shop online rather than in-store, a new WalletHub study ranks the best places to shop for deals.

The study comes from a full report of 2020′s Best Places to Shop on Black Friday.

WalletHub says they made the list based off of a survey of nearly 7,000 deals from 26 of the biggest retailers in the country.

The study says JCPenney ranked number one with the highest overall discount rate of 56.71%.

Ace Hardware ranked the lowest with an overall discount rate of 8.63%.

The overall average discount for this year’s Black Friday is 32%. WalletHub says customers should aim for this discount amount or higher to avoid possible Black Friday traps.

WalletHub’s Top 10 Best Black Friday Retailers are listed below:

  1. JCPenney (56.71%)
  2. Macy’s (55.97%)
  3. Kohl’s (51.87%)
  4. Belk (50.01%)
  5. Lenovo (44.06%)
  6. Nordstrom (39.05%)
  7. GameStop (38.81%)
  8. Office Depot and OfficeMax (33.29%)
  9. The Home Depot (32.07%)
  10. Meijer (32.02%)

WalletHub says the “Computers & Phones” category has one of the most amounts of discounted items, accounting for 15% of all offers.

The “Books, Movies, & Music” category is the least at 2.74%, the study finds.

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