Fire destroys Jean’s Bridal, 2 other Mt. Pleasant businesses

Published: Jul. 15, 2021 at 1:24 AM EDT|Updated: Jul. 15, 2021 at 8:46 AM EDT
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MOUNT PLEASANT, S.C. (WCSC) - Mount Pleasant’s mayor is urging the community to come together in support of three businesses destroyed by an early morning fire.

Mount Pleasant firefighters responded just before 12:40 a.m. to a fire in the 700 block of Johnnie Dodds Boulevard between Shelmore and Anna Knapp Boulevards.

Capt. Matt Tidwell said the businesses involved are Jean’s Bridal of Mount Pleasant whose roof collapsed, Tidal Loan Auto Money and the IHT Accounting Firm.

Jean’s Bridal has been in Mount Pleasant since 1974, the company’s website states.

Fire marshals were expected to begin the work Thursday morning to determine what caused the massive fire.

Mayor Will Haynie said a news crew reported flames coming from the roof of one of the businesses.

“So by the time our firefighters were alerted, obviously it was pretty seriously engulfed,” he said.

Haynie said Dominion Energy had already cut power in the area when firefighters arrived, adding that he was one of many customers in the area who lost power overnight.

“We are just glad first of all that there were no injuries, that’s the first thing you’re concerned about,” Haynie said. “Our community needs to come together, this is what we do. This is Mount Pleasant. Fortunately, there was no injury, no loss of life, and we just need to wrap our arms around these businesses.”

He said the family of Jean’s Bridal was on the scene after the fire and said she was particularly concerned about the hundreds of brides whose wedding plans are affected by the loss.

“She said right now they don’t even know where to start,” Haynie said. “I think the shock of it is sinking in.”

Haynie praised the efforts of firefighters to contain the fire.

“This was a concerted effort and response by multiple agencies of ours,” he said. “I just want to commend our firefighters. You can see they did a really good stop. The building right next door, within feet, is not damaged and they were able to stop that.”

Since the Mount Pleasant Fire Department was coming from a fire in Molasses Creek, Tidwell says they asked North Charleston Fire Department, and Charleston Fire Department for backup.

One firefighter was checked out by EMS on scene and they say they cleared them to continue fighting the fire.

Mount Pleasant Fire, Mount Pleasant Police, Charleston County EMS, City of Charleston fire, Charleston County Rescue, and Dominion Energy were all on the scene.

Firefighters say they cleared the buildings but thankfully didn’t find anyone in any of the involved businesses. They were worried about the fire spreading to an apartment complex behind the businesses, so firefighters said they briefly evacuated that complex while they got the back of the building under control.

Emergency crews are on the scene of a structure fire in Mount Pleasant early Thursday morning....
Emergency crews are on the scene of a structure fire in Mount Pleasant early Thursday morning. It’s on the 700 block of Johnnie Dodds Boulevard.(Live 5 News)

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