Locally-created device helps drivers track, maintain cars

Locally-created device helps drivers track, maintain cars

SULLIVAN'S ISLAND, SC (WCSC) - A Sullivan's Island company developed a high-tech gadget it says can make driving easier, safer and less expensive.

The product, the Zubie, is a key that plugs into your car's computer system and continually sends information to an app that you download onto your smart phone.

"Everything in your life today is connected to the web in some form or fashion. And the question we asked is why isn't your car. Your car is probably the second most expensive thing you own. And yet you have the least information about it," Zubie CEO Tim Kelly said.

Zubie monitors your car's health and alerts you as soon as a problem arrives. Zubie will estimate the cost of the repair and recommend a local mechanic. It keeps track of your trips and even offers a trip tag for your business logs.

Parents love the geo-fencing tool that notifies them when their child comes and goes from places that matter.

"The leaders of the company are here in Charleston and the company was originally incubated actually within Best Buy. And then we, with a venture capital firm, saw what they were doing, bought the technology and really came up with the idea that's Zubie today," Kelly said.

Zubie is about the size of an address stamp. It comes with a quick start guide that explains how it's installed underneath the cars dashboard. Snap a picture of the serial number on the back of the Zubie key. Those numbers pair with the Zubie app that can be downloaded on any Apple or Android device

"Charleston is an incredibly creative town. There's a number of very bright people here. It's a wonderful place to attract people to come to work. Because of the environment that we have and the communities that we have. And I think the city has been very friendly to technology companies like ourselves," Kelly said.

Kelly says he thinks Zubie is going to be the platform that everyone accesses to connect to their car.

Zubie uses wireless networks, so the device is always connected and collecting information.

Unlike Bluetooth, the device doesn't rely on the phone to transmit data.

The company plans on expanding, adding Lowcountry jobs and branching out to new markets in Europe, South Africa, and Asia.

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