Hidden Valley Ranch and Burt’s Bees launch lip balm collab

(TMX/Gray News) – What started as an April Fools’ Day joke is now reality.

Hidden Valley Ranch has teamed up with Burt’s Bee to create ranch-flavored lip balm.

Starting Wednesday, limited-edition 4-packs of Burt’s Bees lip balm will feature the flavors of Hidden Valley Ranch, Buffalo Sauce, Crunchy Celery and Fresh Carrot.

The collaboration comes just ahead of the Super Bowl, “when lips are dry, and wings are the traditional game-day fare,” a news release read.

In 2022, Hidden Valley Ranch teamed up with Burt’s Bees for an April Fools’ Day Instagram post about ranch-flavored lip balm, but now it’s real.

“This all started with an April Fools’ social post featuring Hidden Valley Ranch lip balm,” said Mariah Eckhardt, general manager at Burt’s Bees. “Fans responded so enthusiastically. So, for an exciting, limited release, we’re bringing together two fan favorites—Burt’s Bees lip balm and Hidden Valley Ranch. This delightfully unexpected union comes just in time for dry lip season and game day.”

The nation’s original ranch dressing has done numerous collabs, including Van Leeuwen Ranch Ice Cream and the Truff x Hidden Valley Spicy Truffle Ranch hot sauce. The brand has even done a few non-food collabs, like the Hidden Valley Ranch Crocs.

The limited release of Burt’s Bees x Hidden Valley Ranch Dippers lip balm 4-pack will be available to purchase on the Burt’s Bees website for $11.99 while supplies last.

On launch day, Wednesday, Jan. 17, fans can get free domestic shipping with the code BBXHVR.